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Google Ads Campaign Optimization

AI sorts creatives into four tiers by performance — BEST, GOOD, LOW, LEARNING — then generates new videos, images, and copy; uploads and pauses both wait for human approval.

Manual or scheduled triggerHuman review before uploads and pauses
32Steps in the Creative Optimization Workflow
9Steps in the Keyword Optimization Workflow
4Creative Tiers, from BEST to LEARNING
Background and problem

Why This Workflow Exists

Google Ads means lots of creatives and fast iteration: figuring out which to pause and what new creatives to add takes half a day by hand. Producing those creatives is a separate job again, and design schedules rarely keep up with campaign pace.

Before this workflow
  • The judgement lived in someone's head — only the person doing it knew the standard
  • At volume you could only spot-check, and what slipped through usually surfaced at reconciliation
  • Every repeat meant reading it all again from the top — nothing accumulated
Now
  • The standard is written into 5 steps — everyone reads the same one
  • Everything is checked item by item, no sampling; every run leaves a record you can go back to
  • 1 steps stop and wait for a person; reject or let it time out and not a single value changes
Execution

How This Workflow Runs

Trigger ModeManual or scheduled trigger
fetch_performance
Pull performance data for campaigns and creatives
classify_assets
Creatives tiered by performance: BEST / GOOD / LOW / LEARNING
generate_creatives
AI generates new video, image, and copy candidates
review_changesHUMAN
Human review: which new creatives to upload and which underperformers to pause
execute_approved
Only approved uploads and pauses are executed
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